In Internet Marketing, with search advertising you use a method of placing online advertisements on web pages that show result from a persons search. Through the same search-engine advertising service ads can also be placed on web pages with other published content. Search advertisements are targeted to match your key search terms entered on search engines. Targeting this ability has contributed to the allurement of search advertising for advertisers. Consumers use a search engine to identify and compare purchasing options immediately before making a purchasing decision. The opportunity to present consumers with advertisements tailored to their immediate buying interests encourages consumers to click on search ads instead of unpaid search results, which are often less relevant. Unpaid search results are also called organic results.