Archive for the ‘General Marketing’ Category

What an E-book Can Do for You

An E-book that includes your marketing message and a link to your website is a proven technique in viral marketing. This method uses the multiplication effect to “explode” the distribution of your message by willing participants.
This is the basic principle that was used by Hotmail to get established. When the two founders set up their [...]

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Basic SEO (Search Engine Optimization) Techniques.

Where To Start:
1. Define your Web site keywords.
2. Optimize your Web pages for the Internet’s search engines.
3. Analyze your Web pages’ search engine readiness.
4. Submit your Web pages to hundreds of Internet search engines and
directories.
5. Track your Web site’s performance and monitor the effects of your search
engine optimization campaign.
The main part of the search engine [...]

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