Using Free Reports to Build Your List
Aside from pre-selling your products and affiliated offers, the other purpose of your free viral report should be to build your mailing list.
This is because if you are unable to pre-sell, let alone sell, the products and services featured in your free report, the last ditch effort should be to collect leads. In short, if you cannot convert the reader into a ready buyer, you should then attempt to convert him or her into your subscriber.
In that manner, you can still follow up with your reader on future offers and have a chance at converting him or her into your customer, preferably lifetime.
You can do so by offering a lifetime update to your report or a unique notification list your reader will be interested in subscribing to, which leads to having him or her subscribed to your mailing list.
One of the few success factors in viral marketing of your free report is quality. If your readers find your information worth sharing, and you encourage them to do so by giving them the right to give your report away for free, you will be able to have your name, status and links within the report passed around without any effort on your part – simply because others are willing to do so for you!
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Most definitely John, free reports is still one of the most effective marketing strategies. As long as it’s a free report of good content and value, you can build your list big and spin that report into different forms like audio, video, podcast, rebrandable PDF and the list goes on. Then you have your landing website or squeeze page to collect subscribers that are interesting in more information from you
Exactly Terrance, that is a great point in regards to “spinning” content. You can start by developing a free report and as time goes you can change it into different forms and provide it in different ways, including products that you can sell.